Concept & branding for high-end vintage designer archive

The business provides a hire service from their archive of rare and one-off garments and accessories from fashion houses such as alexander mcqueen, chanel & givenchy

there was a need for the brand to own a symbol that had a character of it's own but that would also work as an umbrella that connects the names of the big range fashion houses that offers

We thought of the idea of a symbol that would work as a trademark for the whole archive, a label that each garment could carry along with it

Inspired by old bookplates or "ex libris" we created an identity that would work as a stamp for marking stationery, tags and labels