Identity, illustrations & user interface for Shuflr,

a user friendly Poker app focusing on creating an innovative & accesible gaming experience.

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The concept for the logo was creating an iconic symbol that would represent the ability for the app to seamlessly swap between games, focusing on a fun and agile user journey.

The plattform was aimed to work in a western consumer environment but also taking in to account an increasing asian sector.

I wanted to create a fun and approachable look & feel that would appeal a wide range of markets whilst keeping a premium essence.

This was a long duration project where we worked with developers, user experience teams and gambling experts in order to create a game that would really stand out from the existing gambling and betting apps.

I created a set of iconography, banners and a full range of assets for the brand,

while also involved in the development of the user experience and user journey across multiple platforms.